Have you noticed that there are more and more law firm websites? Not only that, some of those sites are pretty slick.
Big firms and small firms, many lawyers are on the web. They are all battling for page 1 of Google.
Firms that don’t realize clients are using search engines on the web to look for lawyers are deluded. The Yellow Pages are gathering dust.
It seems many lawyers are deluded about internet marketing because the SEO is badly done for many firms. If law firms only realized that just a bit of SEO efforts can result in big gains.
SEO has two parts: on-page (aka on-site) and off-page (aka off-site). On-page boils down to inserting the key search terms in the various web pages.
Once you understand the big picture, execution is easy, but does require some work. Optimize each page of a firm’s site and then get tons of links to the site. The how is where there’s some work required.
Be methodical about your keyword research. Spend time researching your practice area(s), locations (towns), and all terms used for your profession, being a lawyer.
For example, “criminal lawyer”, “New York criminal defense lawyer”, “criminal attorney”, “New York DUI attorney”. You get the picture.
Once you list and insert you key search terms for every web page of your website and/or blog, you need inbound links. Link building is so important for SEO it cannot be overstated.
You must get creative to attract inbound links. Writing top quality is one of the best ways to attract links. Lawyers have a great advantage because your knowledge is something many people want to read about. You can build credibility and content simply by writing what you know.
That’s SEO for law firm websites in a nutshell – keyword research, write content on your site, get links to your site, repeat.
If you want to find out more about top SEO services, then visit The Paperless Lawyer, a blog about lawyer marketing for your needs.
Attorney SEO Tips
Have you noticed that there are more and more law firm websites? Not only that, some of those sites are pretty slick.
Big firms and small firms, many lawyers are on the web. They are all battling for page 1 of Google.
Firms that don’t realize clients are using search engines on the web to look for lawyers are deluded. The Yellow Pages are gathering dust.
It seems many lawyers are deluded about internet marketing because the SEO is badly done for many firms. If law firms only realized that just a bit of SEO efforts can result in big gains.
SEO has two parts: on-page (aka on-site) and off-page (aka off-site). On-page boils down to inserting the key search terms in the various web pages.
Once you understand the big picture, execution is easy, but does require some work. Optimize each page of a firm’s site and then get tons of links to the site. The how is where there’s some work required.
Be methodical about your keyword research. Spend time researching your practice area(s), locations (towns), and all terms used for your profession, being a lawyer.
For example, “criminal lawyer”, “New York criminal defense lawyer”, “criminal attorney”, “New York DUI attorney”. You get the picture.
Once you list and insert you key search terms for every web page of your website and/or blog, you need inbound links. Link building is so important for SEO it cannot be overstated.
You must get creative to attract inbound links. Writing top quality is one of the best ways to attract links. Lawyers have a great advantage because your knowledge is something many people want to read about. You can build credibility and content simply by writing what you know.
That’s SEO for law firm websites in a nutshell – keyword research, write content on your site, get links to your site, repeat.
If you want to find out more about top SEO services, then visit The Paperless Lawyer, a blog about lawyer marketing for your needs.
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