To describe Google’s PageRank algorithm as complicated would not be an understatement. A total understanding of the system is almost impossible due to the vast number of Google sources that fuel it. However, some help comes from understanding how a website page rank system operates.
It works in a similar fashion to music’s Billboard charts. The popularity is determined by the one thing that makes it the most important which is sales in the case of music.
With websites the concept is the same, but determining what makes a site the most important is slightly more complex. The determination is not based on one specific factor. Google’s Page Rank system simply integrates a number of connected elements into a rank. This rank then determines which site is more important and consequently which site will rank higher on Google “chart” for that specific search term.
Although the Google Page Rank Algorithm is complex your work as a website owner or SEO expert is much simpler. The ranking of a page breaks down to backlinks. Backlinks is the easiest and most reliable way for Google to determine which site is more important. The accepted (and at time illogical) Google thinking is if other individuals believe your site is exceptional enough to link to, obviously your site is important.
If you want to increase PR, then you simply have to start focusing your efforts on building backlinks to your site. The two most important factors to increase your page rank is this:
1. Get High PR Sites To Link To You
So, a high PR is an indication that you are important. If an important site with a high PR links to you, then Google recognizes this. Getting high PR backlinks is the most important factor in increasing PR. It becomes even more valuable if the high PR site linking back to you is an authority site in your niche or if it is highly relevant to your site. This is where the Google Page Rank Algorithm gets complicated, but don’t worry too much about that. A high PR link is worth gold regardless.
2. Getting a Large Volume of Backlinks
Because it’s very difficult to obtain good back links from websites with high PR, we usually must get many other links from lower page rank sites. Obviously Google also recognizes this and assign a much lower value to these links. Although you need a lot more low PR links to increase page rank, they are still necessary and valuable. The danger of getting a lot of links from low PR pages is that it can easily be picked up as spam links. Be careful. Pay more attention with new sites. You want to build up quantity links, but you need to do it slowly over time.
There are a lot of other factors that many SEO experts claim to have a positive impact on your PR. Some of them like getting links from “.edu” sites might have some value, but for the most part focusing on quality and quantity links will get you the best results. It’s always wise to build both quality and quantity links. As a rule of thumb, you can split your link building efforts 60/40 with 60% of your time focused on quality links and 40% on building quantity links.
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