Jason Berkes Blog » family http://www.jasonberkesblog.com Everything Jason Berkes wants to talk about and more! Mon, 26 Sep 2011 00:24:22 +0000 en hourly 1 How To Get Top Ten Rankings In Google With On Page Search Engine Optimisation http://www.jasonberkesblog.com/2010/03/how-to-get-top-ten-rankings-in-google-with-on-page-search-engine-optimisation/ http://www.jasonberkesblog.com/2010/03/how-to-get-top-ten-rankings-in-google-with-on-page-search-engine-optimisation/#comments Tue, 30 Mar 2010 09:21:14 +0000 Glenn Hughes Title Tags. Just as the title of a book or the name of a person or a business is very important, the title that you give to your web pages is equally important. The title tags are usually underestimated by the web designer. Ask your web designer what title tags are- they should be able to tell you exactly what they are and more importantly, why they are essential to your search engine placement. Re-writing your title tags with relevant keywords in the title will make it much easier for the search engines to find your web page.

Meta Description. To continue the literary theme, the meta description is similar to a short book review. Basically, it describes the web page, letting the search engine know what is on the page. It is also picked up by the search engine spider and often (not always) appears in the search results when you are searching for something. These may need to be re-written to make sure that they return the most relevant results from the search engines, in turn giving you better targeted website traffic.

The meta keywords file is a file embedded in the code of the website designed to let search engine spiders know exactly what the website and web page is about. Nowadays, the file is of lesser importance as Google amongst other search engine spiders do not even look at it. Other search engine spiders do actually look at the file so it is worth making sure that the file is relevant and correct.

The amount of times that a keyword phrase is featured on a website can be a great or an awful thing. Keyword density is an important feature and cannot be overlooked. A density of too high or even too low can be a massive problem. Too many keywords and the pages become unreadable for the reader, too few and the search engines will throw the relevance of the keywords aside. It would be best to write naturally for the reader and make the copy on the web page compelling and befitting your business.

Header tags. Just as the headings in a book are important, so are the headings that you give to a page, a paragraph, or perhaps an article. The correct use of header tags (H1, H2, H3, etc.) will make the website read properly, and more importantly, the search engines will pick up on the use of keywords placed properly with relevance in the header tags section. We will re-write the header tags of the website.

Image alt tags are descriptions for images. If you have moused over an image and seen text come up, you have seen the actual use of the alt tag. This can make your website easier to use for visually impaired people as they audibly hear the description if they have the correct software installed. You should not have every image alt tag completed with your keyword phrase, however, judicious use of keyword phrases in your image alt tags can really help your search engine efforts.

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