Jason Berkes Blog » marketing

CPA Bloggers: 8 Great Tips for Attracting New Readers

Jason Berkes — Mon, 05 Sep 2011 19:52:20 +0000

One of the most vexing things about blogging is putting together a following. If you are hoping for instant gratification look elsewhere. Blogging isn’t what you want. It will take months, perhaps years to put solidify a real group of regular readers, even if you do everything faultlessly. Much has been written about the need to offer interesting and continually updated content for your blog to be successful but there’s much more you need to do to get your business blog off the ground.

So how do you bring in subscribers to your accounting blog?

1. Keep employees and clients informed.

Your employees are a built in audience, and your blog makes a great place to post staff birthdays, meetings, after hours get-togethers, and other daily updates. Your clients can also make great readers. Use your blog to keep them informed of breaking news that affects them. With hundreds of tax law changes every year your clients need you to sort though them and let them know what matters to them. Don’t be shy. If you have a client that can benefit from your post send them an email and ask them to leave you a comment.

2. Don’t make visitors dig through your website for your blog.

Website users are accustomed to getting what the want when they want it, and if you don’t make it easy for them they leave. Most won’t take more than a few seconds to find your blog on your home page. Display the link prominently on your accounting website. Put it on the navigation menu where it can be seen without making them open or roll over anything. Add a nice banner link to your home page.

Try to make the blog a page on your domain rather than using a URL on wordpress, blogspot or some similar service. You’ll be doing a lot of linking to publicize your blog, and there’s a search engine benefit to that. You might just as well enjoy the benefit of these efforts on your domain.

3. Broadcast your web address wherever you can.

It’s quite simple really. The more places you post your web address the more opportunities people will have to find your blog. Make sure the address is on your business card, in the signature of your email, and on any forums you may frequent. Avoid the temptation to point all your links to your website home page. In some cases it’s much more appropriate to map the link straight to the blog. Visitors looking for your blog won’t want to navigate through your home page.

4. Share and share alike.

Helping out other bloggers isn’t just important, it’s absolutely necessary! Theres no better way to put yourself out there. In fact, it’s really the ONLY way get your name on other industry blogs and get some established exposure to your content. As a rule you’ll get a link back to your website or blog for your trouble. This is not just a great way to drive visitors to your site, the search engines also look at these links as adding authority to your domain.

Conversely, you can return the favor by inviting guest bloggers of your own. Help others help you!

5. Take advantage of networking, social and otherwise.

Networking online is just like networking face to face. It’s all about taking the time to make some friends.

Putting yourself out there in online communities is a must. Joining a LinkedIn group or a more traditional forum are two ways you can do this. Instead of simply promoting your blog in these venues, however, put your link in your profile and be as active as you can to draw potential readers.

6. Mention your influences.

Use online social sites to talk up your clients, prospects, and contacts; particularly other bloggers.

Your contacts will very likely see and appreciate these “plugs”. Most online networking sites like twitter and Facebook have tracking services that will allow your friends to get an alert when you mention them. This means that using their name in your content gets you noticed – and it may up the chances that they’ll share it with their readers.

7. Hold a contest.

It’s a fact – people love to win things. The prize doesn’t need to be exrtraordinary; it can be as simple as sharing your blog link or posting the most comments. If you want to get even more comments you could offer something even more valuable. A free tax prep might seem like one obvious choice.

Contests can also be used as a good way to cross sell your off season services. For example: You could offer a free financial statement compilation and review for a local business owner, and leverage it into a blog post showing the value you gave them.

8. Keep it lively.

Eventually every blogger gets stuck in a rut. Once you succumb to a formula it can be hard to get past it. But you must fight against this inertia on your blog. Do something different. Tell a joke, post a funny picture, or post a viewpoint that differs from your own. Keep your readers guessing. Videos work great and have added benefits. When you upload a video to YouTube you get even more exposure and can lure traffic who would never have found you otherwise.

If you employ these tactics you’ll have a much better chance of cultivating a real following. Finally, play loyal to the fundamentals. Keep your content apropos and compose to your audience. Stay engaged. If you’re engaged with your readers, you’re readers will be engaged with you!

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Three Methods Of Choosing A Niche Market

Jason Berkes — Thu, 18 Aug 2011 18:21:49 +0000

If you are new to internet promotion or otherwise not, many individuals find it difficult or challenging to locate a specialized niche. The problem, frequently, is the fact that people just do not know how to start. When you discover a rhythm or pattern in your process, you will find it relatively simple to choose a specialized niche and then you will start to notice considerable economic success. Learn some techniques of locating a niche area to help you in your online marketing endeavors.

1. Making use of a Micro Niche Finder tool will be a necessary element of the voyage. This will just simplify locating the suitable niche market to market your products to. This tool can provide an extremely guided method of aiding you along the process. When you are making usage of the program you’ll wonder exactly what you ever did without it.

2. Understanding the value of selecting a niche market is extremely essential. You must find a niche as it will assist you to focus on a specified part of the populace. If you’ll be able to do this you are making your odds of promoting your product or service higher. One more technique of choosing a niche market is performing net analysis. This is a method that may take more time but some individuals have distinct objectives and preferences with internet marketing.

3. Being able to access sources inside the business of internet promotion is essential in locating a specialized niche market. Never ever leave yourself being lost in any of your endeavors. Utilize a Niche Finder Tool which is created by one of the best specialists in the profession. It is great to gain access to reliable specialists since you know that the methods they are presenting are useful and effective. The assistance and instruments that these specialists offer are irreplaceable and can absolutely assist your voyage exceptionally.

Find out some techniques of selecting a niche so that you are appropriately prepared for your journey of online marketing. Make use of correct instruments, do your web investigation, and select experts for advisors and you will certainly be upon a excellent road to economic freedom.

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Lifting the Veil on Local Internet Marketing for Storefront Businesses

Jason Berkes — Wed, 17 Aug 2011 12:37:15 +0000

It started out as a straightforward goal actually. My company is one the top resellers of Cisco phone systems in the Southeast, and we have our main office in Atlanta. All I desired was that if someone conducted a Google search for Cisco Phone System Atlanta that my company’s website would be listed on the first page of results. That certainly was not the case when I first started the activity. What was necessary to do was put together some business web marketing techniques.

The learning process was slow in the first stage. It took about a year to have our website rebuilt onto a content management system instead of the static HTML pages that it was first built on. After some initial difficulty we found an outstanding web development company that recommended for small business online marketing purposes we use the WordPress platform.

Because all the advice I had received recommended running a blog, I had started that a year previously. I moved the blog over to the new website, and set redirects from all the old articles so that traffic would continue to have a place to go. Unfortunately the readers on the blog were not very many, and apparently none of them were from potential customers. I realized that the blog was realistically not doing any good from a business web marketing point of view, but was not sure where to go from there.

I figured out that my next thing to do was local SEO, or Search Engine Optimization. The information I read on the topic were good, and for the most part discussed optimizing the website itself, starting a blog to get interesting fresh content on a regular basis , and generating links from other websites. I had accomplished the first two tasks, but had absolutely no clue how to get links from other websites at all. I asked some other business owners that I knew to link to our site, but that was tedious and I had the idea that it was not going to amount to much.

Meanwhile our other marketing work was going well. Our salespeople were generating opportunities, our marketing campaigns were proceeding well, and our sales seminars were having good attendance. I still had the feeling that if I could get the our organization onto the first page of search results ranking it would bring us more customers, but my internet marketing campaign would have to be delayed until I could dedicate more study to it.

So I took a break from my local SEO research. I streamlined some the operational procedures of my company, assigned some more of my day-to-day activity to my vice presidents, and had my design and deployment engineers start writing short articles once a month on a new blog that I set up that was separate from our company website. I did it this way so there was no pressure on them to be concerned about expressing their opinions or write from the sales and marketing perspective.

The articles that those engineers created turned out to be the foundation of the Internet marketing initiative that I built that would end up getting me the first page ranking I was looking for, and a lot more besides that. The process of learning Internet marketing that I went through was basically an apprenticeship to the actual experts in the field, the prosperous affiliate marketers.

Read more about local internet marketing and small business online marketing at Priority Cue.

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The Best Types Of Web Marketing

Jason Berkes — Wed, 17 Aug 2011 02:24:09 +0000

When you have an online site you have to use a few website marketing approaches to become capable of making money as a result. There are several various methods to market your internet site and it will be up to you to select an online advertising strategy. Amongst the most popular selections are affiliate marketing, forum marketing, and also search engine optimization. You may begin with just one of those approaches or perhaps you can implement all three.

1. Search engine optimization is regarded as the most fundamental approach to advertise your site. SEO includes a series of different things that can be done to make your internet site much easier to discover amongst search engines like google. Whenever you use search engine optimization efficiently it is possible to attain extremely high Google rankings. These higher rankings will get your foot in the door to optimize your income.

2. Affiliate marketing is excellent because you shape a kind of alliance with another web professional. Because of that it will be less difficult since you will not have to accomplish it all yourself. It is great to open your company options up to a whole new world because you can’t predict how many people you can reach via somebody else’s network. Those kinds of web marketing strategies are only an example of just how imaginative you may get with your internet marketing capabilities.

3. Forum promoting is a type of promoting that you may not consider right away. This is a means of being able to access your target population through various discussion boards as well as weblogs. An internet marketing forum enables you to network along with other people in the community and it will also enable you to create back links as a part of your own SEO tactics. The level of brand new information you will have access to might be a pleasant delight for you. Anytime you require new ideas you’ll be aware just where to look.

Know more about the most popular types of internet promotion if you intend to accomplish fantastic monetary results. Among the most common promoting strategies shall be search engine optimization, internet affiliate marketing, and also message board marketing. With the help of those you will be one of the greatest internet promotion professionals of your time.

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5 Great Ideas to keep up Reliability on your Online Website

Jason Berkes — Thu, 04 Aug 2011 16:02:25 +0000

When you have chosen a product or service to sell online and you have developed your website you certainly have a lot of the hard work outside of the way. That hard work is definitely not finished though. Gaining and maintaining a regular customer base is critical. The main way to sustain a consistent customer base as well as a regular flow of visitors is always to preserve credibility with your internet site. Understand how to make money online efficiently through adhering to these five terrific tips to maintain your integrity.

1. Keep in mind that many people continue to be not really acquainted to shopping on the internet. You will gain all the trust of your buyers through supplying an assurance of some type. This will likely help to make your visitors come to feel secure and safe with their online buying from your site.

2. Be accessible. Be sure that your current contact details are easy to find within your web page. In case a client has a issue, comment, or concern they actually will need to have the ability to make contact with you. If they find it difficult to obtain your contact information to be easily accessible they may lose confidence in your site.

3. Keep away from spelling and also syntax errors. People today really focus on such things as spelling and grammar and yes it is extremely obvious whenever a mistake is made. An issue that simple could make a potential customer just turn away. Make sure you are using a spell check application prior to submitting anything to your website.

4. Provide a short biography plus a photograph of yourself somewhere on your website. Individuals have a tendency to feel happier about purchasing from someone that they will sense that they understand. If you give a little information regarding oneself and a graphic you will likely gain confidence with your consumers.

5. DWYSYWD! This simply indicates “Do What You Say You Will Do”! While supplying information with your site make certain that you happen to be following through with everything you assure. Always be real concerning just what you have to offer and people will surely end up being more likely to buy from your business. Check out the Mike Filsaime review and the Russell Brunson review to see just how Mike and Russell exercise this method.

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Internet Safety: Kids’ Protection against Spam

Jason Berkes — Thu, 04 Aug 2011 11:52:44 +0000

Your kids’ email addresses may be bombarded by unsolicited junk emails or spam everyday. So it is very possible that they open emails and download attachments from unknown senders. Since spam is known to be a growing source of computer viruses, your kids may be inviting internet-based threats unknowingly. Thus, it is very important that they know what to do to avoid attracting junk mails and keep their computer free from viruses. Teach your kids to protect their email addresses. Make sure they know that it is dangerous for them to share their email addresses to someone they don’t know through instant messaging, online chatting, and signing up to websites for access. This is because, spammers (those who send spam) use programs like crawlers, bots, and spiders to collect email addresses from the web and add them to their spamming lists.
If they are currently receiving spam, tell them to not open and download attachments from unknown senders. They should also be advised not to download attachments from known senders unless they have solicited them. Tell them to resist from posting their primary email address through forums or use it to gain access from websites. Instead, create a dummy email or secondary email address that will be used for these purposes. Teach them to ignore emails that offer products or warn them they are being tracked. Remind your kids that they should never reply to spam or even unsubscribe to newsletters. This will only makes things worst since they are simply saying that their email address is accurate.
Tell your kids not to join mailing groups. This is because mailing groups can be searched publicly and can easily be traced by spammers. It makes their job easier since they only have to add one email address that can reach to multiple email addresses. If they are creating an email address for the first time from a free web-based email service, tell them not to subscribe to any additional promotions or services or to be included to the internet directory. Teach them how to use email filters. Most web-based mail programs have email filtering options that allow the user to block unwanted emails or control spam. The rules are simple: DO NOT GIVE email addresses to strangers, NEVER OPEN spam attachments, and NEVER REPLY to spam. If your kids know these, then your computer will be free from internet-based threats.

Beatrice Deur writes for Uniformhaven.com which sells dickies scrubs , cherokee scrub pants and lab coats as well as a host of additional items.

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The Reason Why Web Marketers Fall Short

Jason Berkes — Tue, 02 Aug 2011 22:40:41 +0000

If perhaps you have looked into making money online but have been far too reluctant to proceed then you are not alone. Many business people crash rather quickly once they start out for a few reasons. While marketing your company on the net you need to use a constructive mentality and you will want some guidance. It’s very normal not to recognize where to start when establishing a business and promoting it online. It is therefore extremely common that you pick up on various SEO software along the way. After all, if every person realized what to do from the beginning there would be zero failure whatsoever.

1. Online marketers fall short because they are constantly thinking in a damaging manner. A bad way of thinking will get you nowhere in the web based business world. You have to keep working at it and go on with your experience in a confident manner. If you believe it can be done you’ll be able to. The more confident you will be concerning your small business venture the more ideas you’ll create all on your own.

2. You certainly do not have to take action by yourself. There are several software packages and web marketing resources out there to help provide the instruction required to help you succeed. When you implement these types of software programs you will get access to a few of the best internet marketing strategies around. When you are aware that you have access to suggestions from the top rated professionals in the profession it’s likely you’ll maintain a confident way of thinking and proceed with your business success.

3. If you are planning to achieve success with internet promotion you need to boost your website for Google. You are able to obtain several Google ranking tips within your endeavor. These pointers provide you with a head start as your website will probably be in a fit condition before you apply some other assistance or guidance strategies.

As you recognize that net entrepreneurs are unsuccessful in the field of internet promotion, do not get disheartened. You don’t have to become among the many people who flunk when you learn to utilize some hints that will guarantee that you succeed as you go along.

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Approaches To create Income Rapidly

Jason Berkes — Thu, 28 Jul 2011 12:35:26 +0000

So, you are inside a bind. Your lease is due and you do not hold the resources obtainable to spend your landlord? What to perform? Nicely, immediately after praying about your future move the revelation you acquire might be not that which you acquired anticipated. Perhaps you were looking for your miracle as a substitute perhaps God has shown you ways for you personally to give good results out your trouble swiftly and legally. Certainly, you will find quite a few techniques for making cash that happen to be truthful and smart. Let’s require a take a look at several of them at the moment by hepoccas

Ways to create cash are maybe much more numerous than you 1st considered:

Carry a garage purchase: Likelihood are you may have some issues around your house that you choose to now not are in need to have of. If so, hang a warning out entrance and invite neighbors and “drive bys” to check out you. Although you might not own an enormous ticket merchandise which will garner you a good return, a bunch of scaled-down objects together with outfits, bric-a-brac, books, etcetera. could thrust you through the top by como ganar dinero .

Ebay: Not everyone is fond of garage or garden sales. On top of that, if you have a special product which you know could provide in more money when you could publicize it, think about eBay or an additional on-line auction site to promote what-have-you. EBay has proven being a single of your largest methods to generate funds that there is today by idigitalcenter .

Bake, clean, or supply another company: Not everyone has the time or inclination to cook for themselves, choose up their dry cleaning, mow the lawn, thoroughly clean, and so on. You neighbors may very well be too active to deal with their yard but would gladly compensate another person they know including you to do the function for them. Present to organize their attic or storage and don’t be shy to cost them a good pace. Maybe in alternate for funds they may supply to you what ever is in their garage of worth. This can one from the methods to generate cash as you resell what they have on the net or as part of your up coming yard purchase.

On-Line support: In the event you personal a laptop or computer and have world-wide-web entry, then this may be a single of the ways for making income rapidly and legally. Sometimes webpage managers will shell out for posters to add several paragraphs of comments to their websites though other people will be glad in case you moderate their discussion boards. Possibly way, if there exists income required you may raise money that way too.

Watch the children: Not all of us likes to babysit other kids, but possibly you are previously “giving that support away” when your friends drop their youngsters off to perform together with your children. Enable’s be smart about it: have you been offering a engage in date or babysitting providers? In the event the latter, start off charging from the hour to produce certain your difficult give good results will get a return within the investment!

Indeed, you will find a lot of means for making money you hadn’t imagined of inside previous. Really don’t borrow away from within your credit card and do not take on out a mortgage you will not have the ability to pay back after. Odds are there is usually a services you’ll be able to supply, an merchandise you might market, or something you’ll be able to present that can provide in cash easily. Are there a lot of ways for making funds? Indeed! Discover what they are really and move forward in faith these days.

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Just What Can You Accomplish With Niche Internet Marketing?

Jason Berkes — Sun, 29 May 2011 06:45:07 +0000

So you now know that you can earn a sizeable salary with internet marketing but you will have to now figure out exactly what your initial step is. You may have been aware of something known as niche marketing. What is niche internet marketing? Well, a niche is basically the target audience. You must find out what you are promoting and that will assist you to find out what sorts of people you should be targeting. Perhaps you are directed at people considering dating on the internet or you might be focusing on individuals interested in working from home, similar to yourself.

1. As soon as you determine which group you will end up aimed towards you’ll be able to structure your site to suit the requirements of these folks. Search engine optimization is virtually a cost free method to attain Google rankings. When you establish the favorite keywords and suitable links built for your internet site then you will be a lot more prone to climb to the peak of search engines like google. Search engine optimization can be mastered on your own or else you have the option to use some specialized search engine optimization services that will help you achieve your goals.

2. Figure out precisely what some other internet marketing experts have specialized inside the very same niche as you. You really can obtain some very nice web marketing strategies via these people given that they have already been throughout the procedure of marketing for the population group you are trying to reach. You will certainly save yourself a great deal of time and effort through gaining knowledge from other people’s errors before making the same ones.

3. When you discover the specialized niche that you would like to specialize in your next thing is to look at some web marketing user discussion forums related to it. If you discover a good internet marketing forum you will know it. These user discussion forums will give you some great insight about the niche you are targeting so you understand what route to consider with your personal strategy.

You’ve now learned just what a niche is and you know what you must do to advertise for your particular niche. Get out there and get started out so that you can launch your website and create considerable earnings at once.

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Advice On Promoting Your Website

Jason Berkes — Fri, 27 May 2011 12:07:46 +0000

When it comes to promoting your website there aren’t lots of things that will work if you do not know what you are doing. Take article marketing for instance, if you don’t know what keywords to go for or which niche to write in then you might simply be wasting your time. One thing many individuals do not understand is what will work for some individuals won’t always work for other people. It’s extremely important that you do a successful marketing plan for your site as opposed to simply doing what others are doing.

Something to think about

Does your site have analytics on it? If so, how are people coming to your site and how much time do they stay? If you have this then look into it and see what the numbers are because this will tell you where you should be promoting your site. If your traffic is quite high in search engine traffic and extremely low for social media then it’s usually a sign that you need to quit tweeting and using Facebook and stick to search engine optimization.

Two ways to market your site

Guest posting – The greatest way that I have found that works to promote any site is by doing guest postings on some relevant sites. The best part regarding doing this is that you could compose as many guest articles as you can and possibly get thousands of links estremely fast. One thing you’ll see is that guest posts will draw more links and traffic than you could have imagined and because of this your site will build quickly and eventually earn cash online.

Blog commenting – This just might be one of the most used and least effective methods of promoting your site, but that is because people do not do it correctly. Do you know the correct way to do blog commenting? The most effective way to comment on other blogs is to write something that stands out so that the sites readers will think it is actually part of the post. Do not write short responses because people won’t read those and the links won’t be as valuable.