Jason Berkes Blog » news http://www.jasonberkesblog.com Everything Jason Berkes wants to talk about and more! Mon, 26 Sep 2011 00:24:22 +0000 en hourly 1 B2B Marketers Do It, Too http://www.jasonberkesblog.com/2011/04/b2b-marketers-do-it-too/ http://www.jasonberkesblog.com/2011/04/b2b-marketers-do-it-too/#comments Wed, 06 Apr 2011 20:02:50 +0000 Jason Berkes They use viral marketing by e-mail as a marketing tool… what did you believe I meant? Viral marketing can work well for B2B providers, as lengthy as the following is true:

1.    The product or service has to add value for the sender, too as, the receiver.

2.    The offer has to be deliverable. You do not desire to supply a product that you can’t deliver if demand grows rapidly.

three.    The supply has to be effortlessly transferable to others. E-mail and Web pages present the very best medium to facilitate this.

4.    The vest viral marketing campaigns use existing networks to move the message along.

The basis of viral marketing has been around for a long time. The thought is that you incite your buyers or referral sources to pass on something about your business to their network of colleagues and buddies. Those that pass on your details get something in return. The something might be a gift or service related to your organization.

Using e-mail makes it incredibly easy to pass data on to a friend or colleague, specially if it entails something enjoyable or free. With millions making use of the World wide web worldwide, the potential for exponential growth is tremendous. The terrific things about viral advertising are that it’s free and works virtually by itself. Once you make an offer and present the facility for referrals, viral marketing spreads like… well… a virus…but the very good type.

To implement viral marketing at your organization; initial, start together with your customer base. Incite existing consumers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues might be encouraged to present referrals that lead to business.

If your clients are stressed enterprise owners, provide a reward that provides relaxation and leisure… like a weekend away.


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    ]]>     http://www.jasonberkesblog.com/2011/04/b2b-marketers-do-it-too/feed/ 0     How To Write A Great Press Release http://www.jasonberkesblog.com/2010/03/how-to-write-a-great-press-release/ http://www.jasonberkesblog.com/2010/03/how-to-write-a-great-press-release/#comments Tue, 30 Mar 2010 10:17:09 +0000 Glenn Hughes Writing an interesting press release needn’t be a difficult job. Please don’t be put off writing a press release just because you think your boss might find out what you do in your spare time. Write it anyway and use a pseudonym to disguise your identity if necessary. Better still, use an outsourcing service like Elance to get your press release written and then published out to the major news sites. The internet makes this even more relevant today.

    The key in a press release is to make the subject that is under consideration to be newsworthy. Magazine and online editors are bombarded daily with thousands of seemingly newsworthy items yet most of them are nothing more than a sales pitch for the product or service involved. Make your press release genuinely interesting and you are well on your way to success.

    Press releases can end up being syndicated. This means that other services pick up the news from a master authority site or feed. This is really useful for you as you can reduce the amount of work done by sending your press release out to the best sites and then other sites will pick up that information from them. A word of warning though, the authority sites are very picky about the content that they accept. Make sure your release is genuine and will interest readers.

    Writing compelling, interesting content is absolutely essential if your press release is going to hold the attention of anyone in today’s information age. We are all very busy all of the time so write with the reader in mind. What do they want to know? Why should they read this information? A good headline will entice the reader to want to read more information. This is also an excellent way of getting additional traffic to your own website if you add in the main keyword phrase in to the headline of your press release.

    Press releases are short documents. Around 300 words seems to work best so don’t be too short or too long with your submission. Short enough to get the point over quickly yet detailed enough to be seriously considered is a good thought to hold whilst writing your press release. Think carefully about formatting as well. A series of short paragraphs similar to this article works very well as it hold information, is easy to scan and gets then point over quickly with little fuss.

    Glenn H is a local search engine optimization expert, working with local businesses in the UK. If you are looking for Cardiff computer services or indeed in SEO in Cardiff then please contact him


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